How To Do Podcasts On Spotify & Grow Your Audience

Introduction

Podcasting has become one of the most popular ways to share ideas, tell stories, and build a brand. If you’ve been wondering how to do podcasts on Spotify, you’re in the right place. Whether you want to start a hobby podcast or monetize your content, this guide will walk you through every step—from planning to promotion.

Why Start a Podcast on Spotify?

Spotify is one of the biggest podcast platforms, with over 500 million active users. Unlike other platforms, Spotify’s algorithm helps new podcasters get discovered. Plus, it offers Spotify for Podcasters, a free and easy-to-use tool for uploading and managing your episodes.

By launching your podcast on Spotify, you can:
✅ Reach a global audience
✅ Monetize through ads and sponsorships
✅ Engage with listeners via polls and Q&A features
✅ Track analytics to grow your podcast

Now, let’s dive into the step-by-step process of launching your own Spotify podcast.

Step 1: Plan Your Podcast

📌 Define Your Podcast’s Concept

Before hitting the record button, define the key elements of your podcast:

• Topic & Niche: What will your podcast be about? Pick a subject you’re passionate about.
• Target Audience: Who will listen to your podcast? Define their interests and problems.
• Podcast Name: Choose something catchy, relevant, and easy to remember.
• Format: Will it be solo, co-hosted, or interview-based?
• Episode Length & Frequency: Decide how long and how often you’ll release new episodes.

💡 Tip: Research existing podcasts in your niche to see what works and how you can differentiate yourself.

Step 2: Get the Right Podcast Equipment

You don’t need a high-end studio, but quality audio makes a huge difference. Here’s what you need:

🎤 Microphone:

• Budget: Samson Q2U or Audio-Technica ATR2100x (USB)
• Professional: Shure SM7B (XLR)

🎧 Headphones:

• Budget: Audio-Technica ATH-M20x
• Professional: Sony MDR-7506

📌 Pop Filter: Reduces plosive sounds (e.g., “p” and “b” sounds).
📌 Boom Arm or Mic Stand: Helps with positioning and reduces handling noise.
📌 Acoustic Treatment: Use foam panels or blankets to reduce echo.

Step 3: Record Your Podcast

🔴 Best Podcast Recording Software (Free & Paid)

• Audacity (Free, Windows/Mac) – Beginner-friendly and powerful.
• GarageBand (Free, Mac) – Great for Mac users.
• Adobe Audition (Paid) – Advanced editing for professionals.
• Riverside.fm (Paid) – High-quality remote recording.
• Zencastr (Free & Paid) – Best for remote interviews.

🎙 Tips for High-Quality Podcast Recording

✔ Find a quiet space – Avoid background noise.
✔ Use a script or outline – Helps stay on track.
✔ Speak clearly & naturally – Engage your audience.
✔ Do a test recording – Check sound levels before recording the full episode.

Step 4: Edit Your Podcast Like a Pro

Editing removes unwanted noises, enhances sound quality, and adds professional touches like music and effects.

🎛 Best Podcast Editing Software

• Audacity (Free) – Best for beginners.
• Adobe Audition (Paid) – Advanced features.
• GarageBand (Free for Mac) – Easy to use.
• Hindenburg Journalist (Paid) – Made for podcasters.

🎼 What to Edit in Your Podcast?

✔ Remove background noise & pauses
✔ Adjust volume levels
✔ Add intro & outro music
✔ Enhance sound with EQ & compression

💡 Tip: Use free music from sites like Pixabay or Free Music Archive.

Step 5: Choose a Podcast Hosting Platform

To publish your podcast on Spotify, you need a podcast hosting service. This creates an RSS feed that distributes your episodes to multiple platforms.

🎙 Best Podcast Hosting Platforms

🔹 Recommended: Spotify for Podcasters (formerly Anchor) is free and integrates directly with Spotify!

Step 6: Upload & Submit Your Podcast to Spotify

Follow these steps to publish your podcast:

1️⃣ Sign up on Spotify for Podcasters
2️⃣ Click “Get Started” and log in.
3️⃣ Copy your RSS feed from your hosting provider.
4️⃣ Paste the RSS feed into Spotify’s submission form.
5️⃣ Verify ownership via email confirmation.
6️⃣ Fill out details (Podcast Name, Description, Category).
7️⃣ Click Submit! 🎉

📌 Spotify will review your podcast, and once approved, it will be available on the platform (usually within 24-48 hours).

Step 7: Promote Your Podcast & Grow Your Audience

🔥 Marketing Tips to Get More Listeners
✅ Social Media – Share snippets & behind-the-scenes on Instagram, TikTok, Twitter, and Facebook.
✅ Podcast Directories – Submit to Apple Podcasts, Google Podcasts, and Amazon Music.
✅ YouTube – Upload full episodes or short clips.
✅ Collaborate with Other Podcasters – Cross-promote to reach a wider audience.
✅ SEO & Blogging – Write a blog post for each episode.

💡 Pro Tip: Use Spotify’s Q&A and Polls to engage your listeners!

Step 8: Monetize Your Podcast

Once you build an audience, here’s how you can make money podcasting:

💰 Sponsorships – Get paid for promoting brands.
💰 Affiliate Marketing – Recommend products & earn commissions.
💰 Listener Donations – Platforms like Patreon or Buy Me a Coffee.
💰 Merchandise – Sell T-shirts, mugs, or digital products.
💰 Spotify Ads – Use Spotify Ad Studio to run ads.

🚀 Pro Tip: Start by offering sponsored shoutouts to small businesses before landing big sponsors!

FAQs

1. Can I start a podcast on Spotify for free?

Yes! Using Spotify for Podcasters (formerly Anchor), you can record, edit, and publish your podcast for free. It also distributes your podcast to other platforms automatically.

2. Do I need a hosting platform to publish my podcast on Spotify?

Yes, you need a podcast hosting platform like Spotify for Podcasters, Buzzsprout, Podbean, or Libsyn to generate an RSS feed, which is required to submit your podcast to Spotify.

3. How long does it take for my podcast to appear on Spotify?

Once submitted, Spotify typically reviews and approves your podcast within 24 to 48 hours. However, in some cases, it may take longer.

4. What equipment do I need to start a podcast?

At minimum, you need:

• A microphone (USB or XLR)
• Headphones for better audio quality
• Recording software (Audacity, GarageBand, or Adobe Audition)
• A quiet space to avoid background noise

5. How do I edit my podcast?

You can use free or paid software like Audacity, GarageBand, Adobe Audition, or Hindenburg Journalist to edit your podcast, remove background noise, and add music or effects.

6. How do I upload a podcast episode to Spotify?

1. Sign up for a podcast hosting platform.
2. Upload your episode and generate an RSS feed.
3. Submit your RSS feed to Spotify for Podcasters.
4. Verify ownership and fill in podcast details.
5. Wait for approval, and your podcast will be live!

7. Can I make money from my Spotify podcast?

Yes! You can monetize your podcast through:

• Sponsorships & ads (Spotify Ad Studio, Anchor Sponsorships)
• Listener donations (Patreon, Buy Me a Coffee)
• Affiliate marketing (promoting products for commission)
• Selling merchandise

8. How can I promote my podcast on Spotify?

• Share on social media (Instagram, TikTok, Twitter, Facebook)
• Upload short clips to YouTube
• Submit to other directories like Apple Podcasts & Google Podcasts
• Use SEO by writing blog posts for each episode
• Engage with your audience using Spotify Q&A and Polls

9. Do I need to submit each episode manually?

No. Once you submit your RSS feed to Spotify, new episodes will automatically appear on Spotify when uploaded to your hosting platform.

10. How often should I release new podcast episodes?

It depends on your goals, but consistency is key. Most successful podcasters release weekly or bi-weekly episodes to keep their audience engaged.

Final Thoughts: Start Your Podcast on Spotify Today!

Now that you know how to do podcasts on Spotify, it’s time to take action! With the right planning, tools, and consistency, your podcast can grow into a successful brand and even become a source of income.

🎯 Next Steps:
✅ Choose your podcast topic & format
✅ Get a mic and recording software
✅ Sign up for a podcast host (Spotify for Podcasters is free!)
✅ Record, edit, and publish your first episode
✅ Promote & grow your audience

The sooner you start, the faster you’ll see results. Happy podcasting! 🎙🎧

Disclosure: As an Amazon Associate, I earn from qualifying purchases.